Entrepreneurial Plateau™

entrepreneurial plateau

In the beginning you think you’re going to conquer the world and then you hit the Entrepreneurial Plateau™, an inflection point between opportunity and growth. 


The Entrepreneurial Plateau™ is an inflection point in growth where a business balances serving customers and managing limited capital. Typically these customers have 10x product or service demands, yet are only willing to place incremental, 1x or 2x, orders. These smaller orders result from the customer’s risks linked to the business’s perceived deficiencies in either operations, sales, or marketing. These businesses also struggle to attract the capital that would permit them to grow faster and/or correct any deficiencies in these teams. IP VAMP™ is a solution to breaking through the Entrepreneurial Plateau™. Our unique ability includes helping clients break through the Entrepreneurial Plateau™.